Grindr talks of purchasing profiles because the “a person that purchased or renewed a good Grindr membership and you may/otherwise ordered a premium include-to your to the Grindr program.” (A portion of the incorporate-toward Grindr sells is good “boost” that displays an effective user’s character so you’re able to more individuals within geographic area.) So you can tally exactly how many purchasing pages inside, the business previously used 3rd-team customer data out-of Fruit and you will Yahoo, then additional it so you can an internal metric concerning your quantity of some one who possess purchased addons, next de–duplicated you to definitely amount regarding the inner subscriber amount, considering several staff.
If you’re Grindr has actually enhanced the analysis methods for the past season, employees declare that inside November there’s misunderstandings towards amount out of expenses profiles on account of three recognized mistakes: double-depending profiles which bought a subscription just before while having ordered an excellent “increase,” counting profiles whom canceled their subscription and you will got a reimbursement, and depending one affiliate with more than that memberships due to the fact multiple paid users.